Fig Bags was the brainchild of Krystina Reynolds, having developed a passion and then a career in photography Krystina was faced with a recurring problem. Everywhere she went she was carrying two bags, one for her camera and one for the rest of her daily items.
We needed to create an ecommerce website which delivered the concept of the product rather than directly the product itself, we expanded on our extensive Ecommerce design knowledge to create a website which allowed users to buy into the idea first and the product second.

























































































